During World War II, soldiers received care packages containing comics. The soldiers stationed in Papua New Guinea shared these comics, and the Phantom became extremely popular among the tribes. The Papuan people who could read English would read the stories and share the images with others (by the 1970s they were available in Pidgin, Tok Pisin). The character's image is often painted on ceremonial shields or alongside other tribal art. This is sometimes referred to as "tribal pop art."