Hard to Discern the Competitive Advantage

The Chinese channel is great, especially the ads. Big Marketing has discovered the Chinese demographic, so there are very slick ads from Allstate, Wells Fargo, and The Lottery, featuring smiling Asian-Americans in beautiful homes taking care of their children and thinking dreamily, yet prudently, of the future.

And then there are the tofu commercials.

I had never seen a tofu commercial before. A girl came on the screen and was obviously touting the virtues of this particular brand, Golden Gate tofu. Intrigued, I asked my wife what they were saying about it. "They say it tastes good."

Oh, those subtle Asians.

Turns out there is a difference. Golden Gate tofu is soft, with a custard-like texture and clean flavor. Don't settle for second-best!