July 05, 2013

Krugman's research rules


In the course of describing my formative moment in 1978, I have already implicitly given my four basic rules for research. Let me now state them explicitly, then explain. Here are the rules:

1. Listen to the Gentiles

2. Question the question

3. Dare to be silly

4. Simplify, simplify


(link)

1 Comments:

Blogger The Sum of All Monkeys said...

I love this as it echoes the methods I've been using in my career switch from product builder to product designer.

1) Talk to people who don't design products - Be it users, marketers or the people who sell the product

2) When looking at an existing or proposed feature, always ask what core problem it's trying to solve. Then go back and try and solve that problem.

3) Goes without saying. I'll probably never make VP, but I'll enjoy my job more.

4) This goes back to #2, but if you can't explain how a feature works, nobody will use it and nobody will get excited about building it.

July 6, 2013 at 8:53 AM  

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